Beata Pawłowska

Regional Director Central Europe


Beata Pawłowska holds a position of a Regional Director Central Europe at Oriflame – the biggest MLM cosmetics company in Europe. Charismatic, innovative and results oriented. In a company where entrepreneurship plays the key role to success, she’s not only an experienced leader, but also a mentor, that truly inspires, builds trust and motivates people to give their best.

Her committed, inspiring and determined leadership has taken Oriflame Poland to a new level in many ways and now an impressive sales development is visible. In her present role she also coordinates the Polish, Czech and Slovakian markets, and will support Czech Republic and Slovakia Teams on their journey to reaching higher sales and profits.

With over 25 years of experience and proven track records, she changes challenges into opportunities to drive revenue, profit and growth.

She gained her executive managerial skills in top corporate, private and entrepreneurial business environments such as Procter & Gamble, International Paper, The Coca-Cola Company, Hoop S.A. and Royal Unibrew Polska. In Selena FM S.A., a global manufacturer and distributor of a wide range of construction chemicals, she was in charge of as many as 30 markets in eight regions and brought significant development of turnover, which strongly confirms her extensive operating experience in multinational and multi industry environments.

Her creativity and deep understanding of market needs resulted in creation and development of numerous brands, which are still positioned among the market benchmarks, including Kropla Beskidu water, Łomża beer, Hoop Cola, or various personal care products produced by Velvet.

Her tremendous experience in FMCG sector is accompanied by executive positions in various other businesses like MTV Network, where she served as a Member of the Management Board and the Executive Director, whilst in Walter Services, she acted as Chairman of the Board. She has proved to be a successful leader in times of sudden changes, restructuring periods, intensive growths and great prosperity.

Beata Pawłowska has graduated from Warsaw School of Economics and is a member of Vital Voices, PWNet, BCC, Polish Business Roundtable, Polish Swedish Chamber of Commerce, Scandinavian Polish Chamber of Commerce and business clubs such as CEO Round Table, Loża Kobiet under the patronage of BCC and Znane Ekspertki.