Wacław Wykrytowicz

Business Development Director

Grupa AdNext

Associated with the advertising industry continuously since 2000. Founder and president of the management board of Przeagencja (until 2018), bought in 2015 by Polska Press. He worked with such brands as: Oriflame, Aviva, Goodyear, Grupa Żywiec, Kupiec, BIC and Castorama. He started with the implementation of simple marketing-mix tools, in 2007 he created one of the first social media sections in Poland. Currently, as the Business Development Director in the AdNext Group, he is building omnichannel strategies for top brands.